Harbr, a marina management software provider, and Zeal Marinas, a marina advisory and management consultancy, have announced a partnership to help marina owners and operators improve business operations through AI-powered software and cloud-based technology across Australia.
Following the adoption of digital technology and automation in hotels, holiday parks and other accommodation businesses, the collaboration aims to support a shift towards more connected digital systems as marinas look to update their management practices, which often rely on spreadsheets, manual processes and older software platforms. It combines Harbr’s cloud-based marina management software, which uses artificial intelligence to assist staff with customer communications, administrative tasks and operational information, with Zeal Marinas’ expertise in marina operations, business performance, development and management planning.
Luke McCaul, director of Zeal Marinas, said: “The marina industry is undergoing the same evolution we’ve seen across many other customer-focused industries. Operators are looking for ways to work smarter, improve customer experiences and gain better visibility across their business. Technology is a critical part of that journey, but it needs to be implemented in a way that aligns with how marinas actually operate. That’s where the combination of Harbr and Zeal Marinas creates real value. We’re helping marina owners bridge the gap between technology and operations to achieve meaningful business outcomes.”
Chris Mihatov, CEO and co-founder of Harbr, added: “Marina operators deserve technology that works with them, not against them. Harbr was built to challenge the limitations of traditional marina software by delivering a modern, cloud-based platform that centralises operations, improves customer engagement and leverages AI to drive efficiency and support marina staff. Partnering with Zeal Marinas ensures marina owners have access to the practical knowledge and industry expertise needed to maximise the value of that technology and accelerate results.”
