Suntex Marinas, operator of over 90 U.S. marinas, has officially launched its new Strategic Partner Program, designed to elevate the boating lifestyle experience through exclusive partnerships, events and digital engagement.
The nationwide initiative aims to improve the experience of recreational boaters across Suntex’s portfolio, spanning from Florida to California and Texas to the Great Lakes. The Strategic Partner Program is set to build a connected and customer-focused marina network that aligns with Suntex’s long-term vision for innovation and growth in the U.S. marina industry.
Bert Fowles, Vice President of Brand and Marketing at Suntex Marinas, stated, “This program is about enhancing the U.S. recreational boating experience nationwide. Our team is building authentic partnerships that bring even more added value to being a Suntex customer.”
The core of the programme focuses on delivering customer benefits. Each partnership is evaluated on its ability to contribute directly to the boating lifestyle experience, from product offerings to on-site engagement at events.
Suntex offers customised partnership models to suit brands at the national, regional and local levels. Founding national partners include Boatsetter, Waterfront Brands and Aloha Pontoons.
Suntex is preparing to expand the programme in 2025, with further collaborations and customer-facing benefits under review. The company is currently vetting new partner candidates offering marine products or services.
“This program is designed to create a triple win for U.S. boaters. Suntex customers enjoy unique experiences and benefits from premier brands. Our partners engage with high-value boating audiences across the nation. Suntex continues to invite more people into the boating lifestyle through innovative, connected benefits,” Fowles added.
