D-Marin’s growing network of premium marinas reflects a clear vision - to lead the industry through innovation, exceptional service standards and a firm commitment to sustainability. With an ambition to set new benchmarks for exclusivity, customer experience and long-term value, the company continues to redefine what premium marina management looks like.
Starting in 2020, the management team commenced a strategic transformation and bold growth plan, backed by more than 20 years of operational expertise. D-Marin manages 26 high-end marinas across nine countries with more than 14,000 annual customers and has become one of the world’s fastest-growing marina operators.
Its recent campaign, ‘Feels like yachting should feel’, captures the essence of the D-Marin experience - a blend of premium hospitality, innovation and world-class facilities. Designed for the world’s finest vessels yet open to all, the campaign highlights how D-Marin aims to create a sense of belonging where every detail is anticipated and every guest interaction carefully considered.
“Our goal is to elevate every aspect of the marina experience - not just for our guests but also for the local communities that host us,” says Oliver Doerschuck, CEO of D-Marin. “We believe true excellence comes from combining world-class standards with local authenticity.”
Local partnerships and community integration
While D-Marin marinas exude exclusivity, accessibility and community engagement remain central to the company’s approach. Each marina is developed with an understanding of its local character, forming close partnerships with nearby businesses and prioritising local recruitment.
The company takes pride in immersing its teams in the local economy and culture - supporting sailing schools, sponsoring regattas, providing equipment and raising environmental awareness through educational initiatives. Events such as family festivals, food markets and open-air cinema nights transform D-Marin marinas into vibrant community spaces.
This locally grounded approach has earned the company strong relationships with stakeholders. Local partners consistently highlight D-Marin’s contribution to the regional economy and its efforts to position each destination as an attractive and sustainable tourism hub.
Customer experience and measurable satisfaction
D-Marin places customer satisfaction at the heart of its strategy. It actively measures loyalty and feedback through the net promoter score (NPS), a global index for customer experience and advocacy. The results speak for themselves: the company’s NPS has risen from 38 in 2021 to 54 in 2024 - a 38 percent increase in four years - placing D-Marin among the top performers in the luxury leisure and hospitality sector.
This steady growth reflects a data-driven approach that combines digital feedback tools with personal interactions. Insights are continuously analysed to anticipate customer needs and deliver five-star experiences across all touchpoints.
“Listening to our customers is central to how we operate,” Oliver Doerschuck adds. “Their feedback helps us innovate and ensure our marinas feel personal, consistent and exceptional.”
Sustainability as a core principle
Environmental responsibility is a defining part of D-Marin’s identity. The company has set ambitious greenhouse gas reduction targets through the Science Based Targets initiative and regularly exceeds regulatory requirements to safeguard marine ecosystems.
Each marina works with local partners to promote awareness and education around environmental protection. Initiatives include recycling and waste management systems, renewable energy generation and thoughtful architectural design that respects local heritage and landscape.
By encouraging guests to adopt environmentally friendly habits, D-Marin is helping create a culture of shared responsibility across its entire network.
Digitalisation driving efficiency
Innovation plays a major role in D-Marin’s operations, particularly through digitalisation. Over €10 million has been invested in smart marina technologies, enabling greater efficiency and customer convenience.
More than half of transient bookings across D-Marin’s portfolio are now completed online, while 91 percent of customers engage with the D-Marin mobile app weekly. Around 82 percent of annual berth renewals are processed digitally - contributing to an average occupancy rate of 95 percent across the portfolio.
Smart pedestals with real-time consumption tracking, ultra-high-speed WiFi and digital yacht safety sensors form part of the company’s tech-forward approach. These developments demonstrate how a seamless digital journey can complement traditional hospitality.
Building loyalty across the network
The company’s “Happy Berth Days” loyalty programme reinforces its customer-first philosophy. The initiative offers guests a complimentary seven-day stay at any D-Marin marina, along with a 40 percent discount on extended bookings.
This not only rewards loyal customers but also encourages them to explore different marinas within the network, stimulating tourism and economic activity in host destinations. The programme has proven highly effective in building long-term relationships and strengthening the sense of community across the brand.
Investing in people and skills
At the heart of D-Marin’s continued growth are its people. The company now employs over 400 team members - more than double the number just five years ago. Its excellence programme provides training and career development across all areas of the business, ensuring consistent service standards and a unified culture of excellence.
Employee wellbeing is closely monitored, and team members are encouraged to contribute ideas on how to further improve operations and guest experiences.
“Our team is our strongest asset,” said Oliver Doerschuck. “Their passion and professionalism are what truly define D-Marin’s success.”
Looking ahead
D-Marin’s expansion continues with new developments such as the redevelopment of Gouvia Marina, further enhancing convenience, sustainability and guest experience across its portfolio. Each new property integrates seamlessly into the group’s operational standards while maintaining a strong local identity.
With a focus on innovation, sustainability and partnerships, D-Marin is shaping the future of premium marina management - and setting new standards for how the sector connects people, communities and the sea.
