SafeWater360, a marine industry start-up based in Alpharetta, Georgia, has begun introducing floating devices designed to continuously monitor for electrical hazards and reduce the risk of electric shock drowning (ESD) in marina waters.
According to Chief Marketing Officer Tyler Thompson, the inspiration for their SW360-MA devices came from experience. “My team and I previously operated a technology company in the residential dock space, and one of the devices we used was an electric shock monitor. Market feedback drove us to the commercial space where we were able to apply seven years of learning and experience to our new product and launch a refined, more intelligent device to fit the needs of marina operators.”
Designed to create a “swarm” in the marina where one device floats on the water beside every berth, they are manufactured from PC/ASA material and are anchored in place by a standard steel, UV-proof coated tether. Operating on standard batteries, the devices provide real-time alerts for electrical dangers and can be integrated with popular marina software.
According to SafeWater360, early detection of electrical hazards protects against ESD, prevents damage to metal docks and piers, protects against electric current corroding boat parts and reduces the risk of costly repair and replacement.
Although currently focused on the US market with capability to “move globally”, SafeWater360’s systems are available via City Electrical Supply, which facilitates sales and leasing arrangements.
The devices are available on a subscription basis with SafeWater360 charging $5/month per device, and could also generate a new revenue stream for marina owners. According to Thompson, “Marinas can pass a service charge to slip holders for the value provided by SafeWater360 and keep the balance. For example, marinas can upcharge the slip holders $20/month and keep $15, with $5 going to SafeWater360.”
The company previously undertook a beta pilot for the solution at Port Royale Marina on Lake Lanier, Georgia, for about six months in addition to testing at numerous other sites. As of June 2025, SafeWater360 has two live marina customers and two ongoing installations.
